eZanga's dynamic fraud elimination tool detects the behavior patterns of Internet users and determines, in real-time, whether or not the source of traffic is from a legitimate user or an automated machine. Fraudulent clicks are eliminated before a client's budget is spent to maintain the quality of traffic. The platform sifts through billions of searches each month, providing fast decision-making and response times for relevant ad placement, while ensuring maximum exposure on the web across a vast customer network.
eZanga Traffic Advisors® breaks down quality sources to the subID level. As a Publisher, you can allocate payment to high performing sources and eliminate what's not working.
eZanga provides test URLs allowing programmers to see a sample response of our XML feed, rather than querying live data. Traffic Advisors® guarantees advertisements are readily available and generated on the fly, based on keyword preference.
Traffic Advisors® ensures each click is coming from an actual person with the intention to click on your advertisement. If fraud is detected, the source is eliminated in real time.
Our Publishers are met with confident numbers. Once all payments are finalized, eZanga Publishers receive exactly what they expect to the penny.