eZanga.com's advanced fraud protection platform detects the behavior patterns of Internet users and determines in real-time whether or not the source of traffic is from a legitimate user or an automated machine. Fraudulent clicks are eliminated before a client's budget is spent to maintain the quality of traffic. The optimized version of the platform sifts through billions of searches each month providing fast decision making and response times for relevant ad placement, while ensuring maximum exposure on the web across a vast customer network.
- Backed by a devoted team of developers to continuously build and grow the system with new rule sets to stay above the curve of the latest cases of click fraud
- Results are validated by 3rd party tools to guarantee nothing was missed
- Requests are backfilled with attractive ads from other company clients, resulting in increased revenue
- Redesigned transparent reporting tool to keep track of traffic and performance
- Dedicated personal account management to help maintain traffic quality and improve traffic score